THE SHOW TO BE NAMED LATER... SPONSORS

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The Last Authentic
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St. Paul 651-644-8981
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THE SHOW TO BE NAMED LATER..., airing Saturday nights at midnight on Twin Cities-area NBC affiliate KARE-11, is the first and only "sports fan reality show". We are a self-owned, self-sustaining production that’s 100% “of the fans, by the fans, and for the fans,” and this is our story…

His name? Jonny Voss.

Our host was once grounded by his parents from watching sports on TV because he was getting too emotional. Now that’s his job. His name is Jonny Voss.

Our new half-hour format is a potent blend of documentary, commentary, parody, and above all… honesty (think Leno’s “Jaywalking”–meets–Chappelle’s Show–meets–the obsessive reality of sports fans everywhere). We also feature the hottest local music, including live performances and music videos. And of course, it’s funny (THE SHOW…, not the music).

Our audience is made up of die-hard sports fans and non-fans alike. Why? Maybe it’s because you don’t have to understand football or baseball to understand the thrill of victory and the agony of defeat. Maybe it’s Jonny. Whatever it is, people are watching…

Minnesota Twins GM Terry Ryan
sees the world through Jonny's eyes.

Our ratings show us consistently winning our timeslot across every demographic while easily registering in the top ten of all late-night weekend programming. We’ve also become appointment viewing for anyone seeking fresh, irreverent original local television – a powerful yet long-neglected audience.

Our show offers an unprecedented opportunity for any sponsor brand to position themselves as “The (brand category here) of the Fans.” We also believe in the value of branded television content, and we’ve designed THE SHOW… to synergize advertising and entertainment. In other words, we deliver creativity inspired by (not in spite of) our partner brands.

Kevin Garnett of the Minnesota Timberwolves demonstrates his
love for THE SHOW...

Our website is THE SHOW… on-demand, and a whole lot more. Our events, including parties, parades, exhibition games, concerts, and other demonstrations, offer visibility and direct access to an energized audience of young consumers. TV + web + events = three-point sponsor integration. That’s partnership, and that’s the evolution of television marketing.

We invite you to watch our show and to explore the unlimited potential of fan-based sports entertainment. Thank you.

To learn more about THE SHOW TO BE NAMED LATER...'s wide array of integrated sponsorship opportunities, please contact:

Mark W. Lowe
Sales Director
Too Many Unknowns
Office: 952-924-2425
Email: